ROWHEELS Selected to Appear in season 3 of Project Pitch It.

Madison, WI – January 30, 2019 – ROWHEELS, a developer of innovative manual mobility tech, today announced that it has been selected to appear on the highly coveted “Project Pitch It” TV show.

Entrepreneurs from 24 Wisconsin companies will appear on the “Shark Tank”-style TV show in this the 3rd season which premieres at 6:30 p.m. on Saturday, Feb. 9 on WISN-TV Channel 12.

The entrepreneurs will pitch their startup companies to southeastern Wisconsin business moguls, who will decide which prizes to award them. This season’s moguls are Peggy Ann, the founder of concierge move management company LifeMoves. Stuck co-founder Jerry Jendusa, attorney David Gruber and former Nevada Corp. president Deborah Allen.

The Chief Executive at ROWHEELS, Gaurav Mishra, said, “ROWHEELS is thrilled to be appearing in Project Pitch It season 3. All the companies selected to appear are outstanding, and we are honored to have been chosen.”

ROWHEELS has developed a patented wheelchair technology that allows wheelchair users to pull rather than push when they want to go forwards. This new approach helps prevent repetitive stress injuries of the shoulder and reduces the pain and discomfort often associated with traditional wheelchairs. In a major disruption of tradition channels, ROWHEELS products will be made available to users directly via the company’s e-commerce platform, removing the delays users currently face in receiving their wheelchair and avoiding the high margins associated with the conventional reimbursement model.

About Project Pitch It.  

Watch Wisconsin entrepreneurs pitch their dynamic ideas to a panel of leading business moguls who question, advise, and challenge the participants to take their ventures to the next level.  In each episode three entrepreneurs demonstrate their game-changing innovations and vie for weekly awards valued at a total of $30,000. Project Pitch It – Saturdays at 6:30 p.m. in Milwaukee and SE Wisconsin on WISN TV-12 starting February 9.


ROWHEELS has developed a proprietary reverse propulsion wheel technology that can prevent wheelchair users from suffering from repetitive stress injuries of the shoulder. Rowheel’s patented wheel technology has been tested and endorsed in real-world situations and the results of clinical studies confirm that the system improves quality of life.